Content marketing may be the secret sauce to booking more adventure tours. You’ve probably heard the expression, “Content is king.” Bill Gates once said that in a post published on Microsoft’s website back in 1996. In his micro-essay, Bill describes that information can be posted online anywhere at any time, usually for free, which makes it such a great tool to use in growing your business. Surely, no one would have been able to predict how we’d consume content in 2021, but here we are. We may not have completely written off traditional marketing, but digital marketing for professional adventure...

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Display advertising is yet another component of digital marketing. It’s one of those things that we see wherever we go online but rarely think about it from the digital marketing perspective. There are a lot of benefits to display advertising but knowing if it’s right for your guiding company really comes down to your goals, budget, and the time you have to dedicate to running a smooth display ad campaign. Table Of Contents What Is Display Advertising Types Of Display Advertising Display Advertising Formats Which Is Best For Your Business? Display Advertising Best Practices Display advertising courses online In this...

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Paid Search is as complex and convoluted as you can imagine. We’re only only going to give you an overview of what paid search is and whether or not it’s worth it as an adventure tourism operator. We’ve also included additional resources where you can learn more about paid search and how to incorporate it into your marketing strategy. Table of Contents What Is A Paid Search? How Paid Search Works Paid Search Vs Organic Search Is Paid Search Worth It? Additional Resources For Paid Search Marketing What Is A Paid Search? Paid search is what it sounds like. It’s...

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SEO is important for tour operators in the adventure travel industry because it’s another way to get more visitors to your site and, ultimately, more clients. Adventure travel starts with a Google search. Our clients search for outdoor activities they want to do when visiting a place. Table of Contents What is Tourism SEO? Why SEO Is Important For Outdoor Guiding Businesses How Tourism SEO Works - The Basics Quick Tourism SEO Tips For Guiding Businesses Key Takeaways Further Reading With a solid (and long-term) SEO strategy for your guiding website, you can build your site’s authority and end up...

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While adventure tourism takes place in the real world, sharing, discovering, and digitally marketing adventures happens online — which is where you want to be. For instance, did you know #Travel is one of the most popular hashtags on Instagram? According to Think With Google, “The average traveler spends 13% of their time online conducting travel-related activities.” You don’t have to be a digital marketing expert but you should understand how to use the stages of the buyer’s journey in adventure tourism to sell more experiences. To successfully sell your outdoor adventure experience, it helps to know at what stage...

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Digital marketing takes advantage of our increased screen time (nearly 7 hours on average per day) for most of us. Most of us subsist through digital channels. Our phone alarm wakes us up in the morning. We read the news from an app. We connect with our friends through social media. Order groceries, food, and snacks online. Reserve and pay for outdoor adventures through a website. Our smartphones are our maps, compasses, navigators, and means of communication. So are you meeting your clients where they are through the varying stages of the Buyer's Journey? What Is Digital Marketing? Digital marketing...

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Avalanche safety training is a must if you want to explore the backcountry. 20-40 people die every year in an avalanche in the US and 90% of those deaths “are from slides triggered by the victim or members of the victim's group.” We all want to explore untouched snow, but going out in the backcountry unprepared, without advanced training, is dangerous. We wanted to chat with an expert ourselves to learn more about avalanches and avalanche safety. We got in touch with Halsted Morris, the President of the Board of Directors for the American Avalanche Association. In this conversation, we...

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Strategic partnerships will be key in a post-COVID era in order to rebuild your outdoor guiding business. No industry has gone untouched from the pandemic, and it hit global travel the hardest. Four of ten hotel workers are unemployed. Because international travelers are stuck in their own countries, it’s estimated that the U.S. economy will lose $425 million per day. The travel industry is returning slowly. Airbnb just went public. More people are driving to their destinations, and travelers are eagerly expecting a return to normal travel. As we wrote in an earlier article, focusing on local tourism will be...

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Iframes may be impacting your site's SEO. We noticed tour operator websites with bookings embedded in an iFrame weren’t showing in Google results. In other words, booking pop-ups installed on sites hindered their SEO. We copied text inside the popup window and pasted that in Google. Nothing came up. We researched further and we're convinced you should not use iframes on your site. We want our clients to succeed. With that, we want their websites to be discoverable through Google search results. Because of this, in this article, we will: Define an inline frame aka iFrameClarify Google crawlingOutline Google indexingExplain...

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While responsible tourism typically seems to be applied on an international scale, there are ways to incorporate responsibility and sustainability into your outdoor tour operations that not only protect the environment but support the local economy. Whether you do an entire overhaul and follow The Global Sustainable Tourism Council (GSTC) Criteria or incorporate bits and pieces that are applicable to your tour guiding business, you will inevitably provide a better experience for customers. We know of the seven Leave No Trace Principles: 1) Plan Ahead & Prepare, 2) Travel & Camp on Durable Surfaces, 3) Dispose of Waste Properly, 4)...

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As we all know, tour operators are a resilient bunch. The travel industry has gone through crises before COVID-19. Everything from terrorist attacks to disease to depressions to wars and we’ll do it again. What this crisis has shown us is how innovative tour guiding companies are. To regain confidence in returning (and new) customers, tour operators must be willing to change and adapt. We found four ways companies are improvising to persevere and even make the travel industry better than before: collaborating with other businesses, personalizing tours, practicing sustainability, and staying flexible. Tour Operators Collaborating With Other Businesses When...

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Outdoor adventure guides not only love nature and thrive in the wilderness, but they’re passionate about bringing unique outdoor experiences to people’s lives. You know this is your calling if you’re excited about the thought of spending a full day (and possibly night(s)) in the outdoors, enjoy working with people of different personalities, and can easily handle stressful situations.

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Across Facebook, Twitter, and Instagram, “Travel” is one of the most shared topics. As adventure-seekers, we’re inspired by the epic tours our friends, family, and peers post about on social media platforms. Some of the most adventurous or “Instagrammable” photos pique our interests and for the majority of us, leads to an inevitable booking.

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