A website design can make or break your chance of getting more online tour bookings. With a strong website, your customers can go through the booking process quickly and with ease. Everything on the website fulfills a need, it’s all easy to find, and navigable. While your customer browses your site, it should cause some sort of emotion in them and they should feel like they can trust you. Further, your site should help customers along their path to book a trip with you. By clearly showing steps, making the interaction seamless and efficient, and having the system perform when...

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An online booking process needs to be quick and simple or your customers will go somewhere else. We’ve seen too many sites with clunky booking steps either using online booking software or a manual process like calling to book a trip. Neither is good for your customers and prevents you from making sales. The current problem with websites we’ve seen is too many clicks to book. Step after step after step of entering information, confirming that information, and entering more details. Or, alternatively, making website visitors call or email you to book a trip. Both methods deter guests, especially Gen...

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We scoured the internet for online booking stats that our clients will care about. While researching, we saw the shift to online booking has seen significant changes from pre-pandemic levels. While many guiding companies are making the move to online booking, there are still too many putting it off and gripping too tightly to the pen and paper. Those who don’t jump on board now will be left behind and lose out to their competitors. Here are 25 online booking statistics showing the shift to online booking, travelers’ habits and interests, and how important it is to adopt reservation technology...

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“I realized guiding was another path in the industry and a blend of passion, sense of purpose, and being in nature,” said Jeff when we asked him why he wanted to become a guide. Smile Mountain Guides was founded on trust, caring, and respect for climbing. It’s a small but mighty team and we got the chance to hear from Meg, Michael, and Jeff about their experiences as guides.  Why did you want to become a guide? Michael: I think at first it was seeing a lot of the people I looked up to in the climbing community working as...

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Marketing for guiding companies doesn’t have to be complicated. In fact, you can keep it super basic if you want. We’ve previously written about all the aspects of digital marketing in our Journal, but it helps to put it together in a digestible way. So, that’s what we’re going to do here. Here’s a simple strategy for marketing that should help you get started marketing for your guiding company. In other words, to spread the word about what you do and who you can guide. 1. Determine Your Target Audience Figuring out who your ideal customers are will help you...

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Plogging, a not-so-new radical idea. We’re celebrating Earth Day with Outdoor Prolink by plogging! This year we are teaming up with Outdoor Prolink to give away two National Parks Passes to reward acts of plogging. HOW TO ENTER: - Post a picture of your trash on your Instagram feed or story - Tag @outdoorprolink and @exploreorigin - Use hashtag: #AdventureTrash - For more entries, tag your friends in the comments of our official posts (coming out every Friday) - Enter between April 8–April 28, 2022 Head to our Instagram to enter! Not sure what plogging is? You came to the...

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The guiding season is non-stop. There’s always an adventure to go on with an expert guide, but some guiding companies only operate during a specific season or two. For those preparing for their upcoming season, here are eight tech aspects to have dialed before you take clients on their next adventure. Review Or Update Your Liability Waivers Have liability waivers for your guided trips? It’s a good idea to review your liability waiver text and make sure they’re up-to-date. If you have a new trip that requires an additional waiver, it’s important to upload that before the season. Origin users...

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If you’re looking for adventure grants and scholarships for guides, then you came to the right spot. Below, you’ll find a list of all types of adventures (in alphabetical order). We’ll continue to add to the list as we find more opportunities for guides. If you know of one, send Jessica a message: jessica [at] exploreorigin [dot] com Adventure Guide Scholarships American Alpine Club An organization committed to providing climbers with the opportunity to engage with each other in respectful discussion and debate on our platforms. Catalyst: A Grant For Change Its Purpose: To provide BIPOC, LGBTQ+ individuals, and people...

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Online resources for outdoor guides are few and far between. Either it doesn’t exist or it’s so dispersed that it’s easy to give up to find all the information you may need to know what’s happening in the outdoor industry, and more specifically, what’s impacting guides presently. This isn’t a final version of the best online resources for outdoor guides and tour operators, but it’s a start. We’ll keep adding to this list as we find more online resources. Outdoor Organizations & Associations Organizations and associations that cover all sectors of the outdoor industry.   America Outdoors Association (AOA) The American...

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Every time a guest lands on your website they’re measuring how much value you provide against the cost of your trip. If you’re the only guiding company that offers that kind of service in your area, then you already have a leg up against other guiding companies who are competing for more guests against multiple guiding companies who offer the same experience as them. So how do you add more value to your trip offerings? Why should a consumer pick your guiding company over another? We reviewed “The Elements of Value” by Eric Almquist, John Senior, and Nicolas Bloch. Here’s...

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Outdoor adventure guide scheduling can be a total headache when you’re forced to do it manually. Operators we’ve spoken to lost faith in their online book system. They’d request features from their previous reservation platforms to no avail. Most admins use one system to book reservations and schedule their guides separately. Operators want one system they can log into for outdoor adventure guide scheduling. They don’t want multiple logins. They don’t want to share passwords with their guides. You should be able to reserve trips and schedule your guides on one platform. It’s common sense.  What Is Outdoor Adventure Guide...

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Affiliate marketing is great for outdoor adventure guides looking to increase their website traffic, boost brand awareness, and expand their reach. You’ve probably seen affiliate marketing at work. Namely through blogs or social media posts. If you clicked on their link and bought the product or service, then that affiliate marketer was paid a commission based on your purchase. From finding an affiliate network to deciding on how much you’ll pay for a booking, there is a lot to consider when starting an affiliate program. Keep reading to see how affiliate marketing and adventure tour providers work together. Table Of...

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Email marketing, especially for the travel industry, is still the best marketing tool and reigns supreme over social media and SEO. If you’re still wondering whether or not email marketing is for you, keep reading. By the end of this post, you’ll understand what email marketing is, how it helps guiding businesses, and how to start. Table of Contents What's Email Marketing? How Can Email Marketing Help Your Business? Email Marketing Strategy What's email marketing? Email marketing is a digital marketing strategy of sending marketing messages to your prospects and customers in order to achieve a certain goal. This goal...

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Social media marketing for adventure guides is imperative if you want to grow your business and book more trips. The good thing about being an outdoor guide is that there isn’t a shortage of amazing content. Social media users want to see what you’re doing as a guide. And through videos and photos, they can live vicariously through you until they book an adventure themselves. What Is Social Media Marketing For Adventure Guides? Social media marketing is using social media platforms to connect with your (potential) customers in the right place at the right time to encourage them to take...

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Content marketing may be the secret sauce to booking more adventure tours. You’ve probably heard the expression, “Content is king.” Bill Gates once said that in a post published on Microsoft’s website back in 1996. In his micro-essay, Bill describes that information can be posted online anywhere at any time, usually for free, which makes it such a great tool to use in growing your business. Surely, no one would have been able to predict how we’d consume content in 2021, but here we are. We may not have completely written off traditional marketing, but digital marketing for professional adventure...

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