Online reservation software is key to the outdoor tourism industry rebounding after the pandemic. It’s a bold statement, but guess what? Do you know who’s going to fuel the outdoor tourism rebound? Youth. Travelers between 18-35 years old. People who use and prefer digital technology. We can nearly do everything without having to talk to someone on the phone. So, which tour provider do you think this group prefers? The one they have to call to book or the one where they can reserve and pay for a hiking trip with a few taps on the screen? It’s no secret...

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Outdoor adventure travel is unlike other tour companies. That's why it will recover faster than other travel sectors. Travelers want to immerse themselves in nature, avoid the crowds, and explore off-the-beaten-path. Travelers Prefer The Outdoors Outdoors Provide More Space Since March, travelers have dealt with lockdowns, stay-at-home orders, and quarantines. Because of this, people desperately want to get outside and into nature. In “The Travel Industry Turned Upside Down,” Skift Research states that outdoor scenic travel is recovering faster than other travel sectors. This is likely due to being able to social distance easier.  It’s easier to distance yourself physically...

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Iframes may be impacting your site's SEO. We noticed tour operator websites with bookings embedded in an iFrame weren’t showing in Google results. In other words, booking pop-ups installed on sites hindered their SEO. We copied text inside the popup window and pasted that in Google. Nothing came up. We researched further and we're convinced you should not use iframes on your site. We want our clients to succeed. With that, we want their websites to be discoverable through Google search results. Because of this, in this article, we will: Define an inline frame aka iFrameClarify Google crawlingOutline Google indexingExplain...

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As we all know, tour operators are a resilient bunch. The travel industry has gone through crises before COVID-19. Everything from terrorist attacks to disease to depressions to wars and we’ll do it again. What this crisis has shown us is how innovative tour guiding companies are. To regain confidence in returning (and new) customers, tour operators must be willing to change and adapt. We found four ways companies are improvising to persevere and even make the travel industry better than before: collaborating with other businesses, personalizing tours, practicing sustainability, and staying flexible. Tour Operators Collaborating With Other Businesses When...

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Origin is the latest online marketplace for booking authentic outdoor adventures with expert guides. From helping tour guides and outfitting businesses thrive through online booking and modern technology, to empowering travelers to find and reserve the perfect adventure, we’re passionate about making the outdoors more accessible to those who want to explore the wild.

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What is Origin? Origin is the online activity booking software empowering adventure-seekers and streamlining the outdoor adventure process. From helping tour outfitters thrive through online booking and modern technology, to empowering travelers to find and reserve the perfect adventure, we’re passionate about making the outdoors more accessible to those who want to explore the wild. Origin’s online activity booking software: Uses modern technology to streamline the tour booking process for outfitters and customers.Reduces the administrative work for operators.Improves the accuracy of tracking tour availability both for guides and customers.Creates a better user experience by providing a one-stop shop for customers.Simplifies...

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