The outdoor guiding industry, like other adventure travel sectors, has seen its fair share of dramatic changes over the past two years. We don’t expect that to level out any time soon. Instead, consider going into 2022 with your pivoting feet because there’s sure to be a consistent change in guiding (and travel in general).  So, if there’s anything we’ve learned since 2020, it’s that “the only constant is change” for tour operators. Here are 9 outdoor guiding and adventure travel trends coming our way in 2022: Outdoor Guiding Trends Coming in 2022 1. End of Reserve With Google But...

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Have you ever wondered what your booking process says about your business? Imagine this: You’re seeing a return of travel, but your bookings are lackluster. You’re open for business. You get a decent amount of interest from travelers, especially after COVID, but you’re ready for more bookings. In fact, you need more bookings.  There’s one thing: You haven’t touched your booking process in ages. You may not even realize that’s likely the problem for the small number of tour reservations filtering through. Maybe you’re still blaming COVID (which is fair). But the fact is, if you’ve been struggling to increase...

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Tour deposit functionality, especially those that are higher-priced, makes it more appealing to customers when they can book now and pay later. With the uncertainty of travel currently, especially with airlines, deposits give travelers peace of mind —knowing that they don’t have to pay in full right now in case a trip is canceled outside of their control. The Problem - Without Deposit Functionality When you don’t have automatic deposit functionality, you can take the initial deposit, but collecting the rest is a pain. It becomes a manual and insecure process of charging a credit card. For tour operators who...

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October may be one of the funnest months — if you like exploring the scariest outdoor spots, that is. There are a lot of haunted bridges, battlefields, and of course, houses. If you’re like us and enjoy scaring yourself silly by snaps of twigs in the woods, odd orbs floating by, or blood curdling screams, then this post is for you. We’ve found everything from haunted roads to mines to trees. Check out 50 legends of the scariest outdoor spots in the United States. Alabama: Nancy's Mountain Trail While Nancy's Mountain Trail at the U.S. Army Corps of Engineers Haines...

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There’s an attitude with the backcountry skiing crowd that hiring a backcountry ski guide is for newbies, and backcountry skiing is a do-it-yourself sport. When you hire a guide to take you into the backcountry, you discover new places to shred, you stay safer, and you improve your skills. It doesn’t matter whether you’re learning how to start backcountry skiing or you’re an expert, there’s always something to improve upon. Skiing with someone who’s better than you will make you a better skier. Period. Skip Craigslist and backcountry skiing forums for someone to take you out to learn, and hire...

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(Photo/state of Oregon) President Biden Nominates Charles Sams for Director of the National Park Service By National Parks Conservation Association President Biden nominated Charles Sams III to be the director of the National Park Service, a position that’s been vacant for the past four years. This is historical because Mr. Sams would be the first Native American to lead the national parks. He is Cayuse, Walla Walla, and a citizen of the Confederated Tribes of the Umatilla Indian Reservation. Mr. Sams is also a Navy veteran and co-founder of the Center for Diversity and the Environment. While he’s never managed...

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Every time a guest lands on your website they’re measuring how much value you provide against the cost of your trip. If you’re the only guiding company that offers that kind of service in your area, then you already have a leg up against other guiding companies who are competing for more guests against multiple guiding companies who offer the same experience as them. So how do you add more value to your trip offerings? Why should a consumer pick your guiding company over another? We reviewed “The Elements of Value” by Eric Almquist, John Senior, and Nicolas Bloch. Here’s...

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Avoiding the crowds along the front range in Colorado to do some honest mountain biking is everyone’s MO nowadays. We scoured the front range and found some legit trails ranging from easy to difficult, from chunky to smooth, and everything in between. If you explore any of these trails, tag us on Instagram. We’d love to hear how it went. Red Mountain Open Space  powered by Singletracks.com Distance: 12.1 miles Difficulty: Beginner/Intermediate Elevation Gain: 1,403 feet Elevation Drop: 1,401 feet Average Grade: 4% Notes: It’s in a pretty remote location, so bring everything you’ll need with you (water, snacks, etc.)....

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Adventure travel guides are no strangers to change. In fact, you probably love it. The change in weather and routes is exciting. Having to always be on your toes when outdoors. It’s what drives you. So, it will be less intimidating to learn that there are four aspects of adventure travel that could change your business. We found several studies that show people aren’t coming back to the outdoors, travelers are road tripping to nearby states to get out into nature, there’s a renewed interest in sustainable tourism, and the outdoor industry needs to get diverse and inclusive. Table Of...

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Outdoor adventure guide scheduling can be a total headache when you’re forced to do it manually. Operators we’ve spoken to lost faith in their online book system. They’d request features from their previous reservation platforms to no avail. Most admins use one system to book reservations and schedule their guides separately. Operators want one system they can log into for outdoor adventure guide scheduling. They don’t want multiple logins. They don’t want to share passwords with their guides. You should be able to reserve trips and schedule your guides on one platform. It’s common sense.  What Is Outdoor Adventure Guide...

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What life lessons have you learned from exploring the outdoors? We think all adventures are opportunities to learn more about yourself and the world around you. Through adventures, we realize what we’re capable of and we grow from setbacks and challenges. We asked adventurers around the world: What is the most valuable lesson you’ve learned on an adventure? Here are some of the biggest life lessons they’ve learned: Take Risks I've developed two philosophies long ago that I use in making adventure decisions: 1) When a window opens in your life, you have an obligation to jump through it headfirst....

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Affiliate marketing is great for outdoor adventure guides looking to increase their website traffic, boost brand awareness, and expand their reach. You’ve probably seen affiliate marketing at work. Namely through blogs or social media posts. If you clicked on their link and bought the product or service, then that affiliate marketer was paid a commission based on your purchase. From finding an affiliate network to deciding on how much you’ll pay for a booking, there is a lot to consider when starting an affiliate program. Keep reading to see how affiliate marketing and adventure tour providers work together. Table Of...

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Email marketing, especially for the travel industry, is still the best marketing tool and reigns supreme over social media and SEO. If you’re still wondering whether or not email marketing is for you, keep reading. By the end of this post, you’ll understand what email marketing is, how it helps guiding businesses, and how to start. Table of Contents What's Email Marketing? How Can Email Marketing Help Your Business? Email Marketing Strategy What's email marketing? Email marketing is a digital marketing strategy of sending marketing messages to your prospects and customers in order to achieve a certain goal. This goal...

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Social media marketing for adventure guides is imperative if you want to grow your business and book more trips. The good thing about being an outdoor guide is that there isn’t a shortage of amazing content. Social media users want to see what you’re doing as a guide. And through videos and photos, they can live vicariously through you until they book an adventure themselves. What Is Social Media Marketing For Adventure Guides? Social media marketing is using social media platforms to connect with your (potential) customers in the right place at the right time to encourage them to take...

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Content marketing may be the secret sauce to booking more adventure tours. You’ve probably heard the expression, “Content is king.” Bill Gates once said that in a post published on Microsoft’s website back in 1996. In his micro-essay, Bill describes that information can be posted online anywhere at any time, usually for free, which makes it such a great tool to use in growing your business. Surely, no one would have been able to predict how we’d consume content in 2021, but here we are. We may not have completely written off traditional marketing, but digital marketing for professional adventure...

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