Paid Search is as complex and convoluted as you can imagine. We’re only only going to give you an overview of what paid search is and whether or not it’s worth it as an adventure tourism operator. We’ve also included additional resources where you can learn more about paid search and how to incorporate it into your marketing strategy. Table of Contents What Is A Paid Search? How Paid Search Works Paid Search Vs Organic Search Is Paid Search Worth It? Additional Resources For Paid Search Marketing What Is A Paid Search? Paid search is what it sounds like. It’s...

Read More

SEO is important for tour operators in the adventure travel industry because it’s another way to get more visitors to your site and, ultimately, more clients. Adventure travel starts with a Google search. Our clients search for outdoor activities they want to do when visiting a place. Table of Contents What is Tourism SEO? Why SEO Is Important For Outdoor Guiding Businesses How Tourism SEO Works - The Basics Quick Tourism SEO Tips For Guiding Businesses Key Takeaways Further Reading With a solid (and long-term) SEO strategy for your guiding website, you can build your site’s authority and end up...

Read More

We love seeing so many folks enjoying outdoor recreation, but we don’t like outdoor wreckreation. With the increased visitation to the outdoors, we’re seeing too many of our beautiful spots damaged here, here, and here. Whether it’s leaving trash on the trail or your poop, we think it’s as good a time as ever to (re)introduce the Leave No Trace Seven Principles for those of you who don’t know them, forgot them, or are just now finding out that there’s something called the “Leave No Trace Principles.” If you want more detail, you can read about them here. What Does...

Read More

While adventure tourism takes place in the real world, sharing, discovering, and digitally marketing adventures happens online — which is where you want to be. For instance, did you know #Travel is one of the most popular hashtags on Instagram? According to Think With Google, “The average traveler spends 13% of their time online conducting travel-related activities.” You don’t have to be a digital marketing expert but you should understand how to use the stages of the buyer’s journey in adventure tourism to sell more experiences. To successfully sell your outdoor adventure experience, it helps to know at what stage...

Read More

Digital marketing takes advantage of our increased screen time (nearly 7 hours on average per day) for most of us. Most of us subsist through digital channels. Our phone alarm wakes us up in the morning. We read the news from an app. We connect with our friends through social media. Order groceries, food, and snacks online. Reserve and pay for outdoor adventures through a website. Our smartphones are our maps, compasses, navigators, and means of communication. So are you meeting your clients where they are through the varying stages of the Buyer's Journey? What Is Digital Marketing? Digital marketing...

Read More

Outdoor women’s organizations are here to stay and we’re excited for it. As a company that strives to get more people outside and taking more adventures, we’re excited to see more and more organizations showcasing and supporting women in the outdoors. We’ve included outdoor women’s organizations that go hiking, climbing, fishing, and all the adventures in between. Black Girls Trekkin Mission: To help empower black women while getting outdoors. To show the world that ladies of color are a strong and present force in the outdoors. About them: Black Girls Trekkin’ is a group, created by co-founders, Tiffany and Michelle,...

Read More

Online reservation software is key to the outdoor tourism industry rebounding after the pandemic. It’s a bold statement, but guess what? Do you know who’s going to fuel the outdoor tourism rebound? Youth. Travelers between 18-35 years old. People who use and prefer digital technology. We can nearly do everything without having to talk to someone on the phone. So, which tour provider do you think this group prefers? The one they have to call to book or the one where they can reserve and pay for a hiking trip with a few taps on the screen? It’s no secret...

Read More

Avalanche safety training is a must if you want to explore the backcountry. 20-40 people die every year in an avalanche in the US and 90% of those deaths “are from slides triggered by the victim or members of the victim's group.” We all want to explore untouched snow, but going out in the backcountry unprepared, without advanced training, is dangerous. We wanted to chat with an expert ourselves to learn more about avalanches and avalanche safety. We got in touch with Halsted Morris, the President of the Board of Directors for the American Avalanche Association. In this conversation, we...

Read More

To move the guiding industry forward with innovative online booking software. Origin launched its partnership with the American Mountain Guides Association (AMGA) this January to offer forward-thinking technology and business support to its members. This partnership aims to empower AMGA-certified guides by hosting webinars and clinics about streamlining the online booking process, reaching more customers through digital marketing, and creating an impactful and user-friendly website. “We are super excited about this opportunity to work with everyone at the AMGA! There are so many exciting opportunities here to work together and move the tech side of the guiding industry forward.”— Alex...

Read More

Winter adventures are anything but ordinary. Winter brings a fresh perspective to exploring that you just don’t get in summer. Having to take extra precautions is one of the biggest ways that winter adventures differ from summer. There are seven fundamental things we think you should take into consideration before exploring frozen waterfalls and icy trails: The weather and wind chillRecognizing signs of frostbite and hypothermiaFunction over fashionChecking your gearGo with a guideAssess your physical conditionNutrition and hydration 1. Check the Weather and Wind Chill Weather The first thing you should do before going out is to check the weather...

Read More

Strategic partnerships will be key in a post-COVID era in order to rebuild your outdoor guiding business. No industry has gone untouched from the pandemic, and it hit global travel the hardest. Four of ten hotel workers are unemployed. Because international travelers are stuck in their own countries, it’s estimated that the U.S. economy will lose $425 million per day. The travel industry is returning slowly. Airbnb just went public. More people are driving to their destinations, and travelers are eagerly expecting a return to normal travel. As we wrote in an earlier article, focusing on local tourism will be...

Read More

Having the ability and willingness to diversify revenue and adapt during the COVID-19 area will set your outdoor guiding business apart and ahead from the competition. McKinsey states you need to identify and prioritize revenue opportunities. Then make the choice to do what needs to be done now or move on. It’s imperative to implement these opportunities before the recovery starts so your tour guiding company can execute them quickly. SHAPE Model Use their SHAPE model to rethink your revenue streams, stand out from the competition, and position yourself for the long run: “Start-up mindset”: Start-ups act more than they...

Read More

Outdoor adventure travel is unlike other tour companies. That's why it will recover faster than other travel sectors. Travelers want to immerse themselves in nature, avoid the crowds, and explore off-the-beaten-path. Travelers Prefer The Outdoors Outdoors Provide More Space Since March, travelers have dealt with lockdowns, stay-at-home orders, and quarantines. Because of this, people desperately want to get outside and into nature. In “The Travel Industry Turned Upside Down,” Skift Research states that outdoor scenic travel is recovering faster than other travel sectors. This is likely due to being able to social distance easier.  It’s easier to distance yourself physically...

Read More

Wondering what an online travel agency is? Arival defines an OTA in its “Sales & Distribution Trends & Outlook 2020” report: “Contract tour and attraction products from operators, market them online, and resell them on their websites for commission.” Below, we’ll provide additional definitions and examples of online travel agencies. We’ll also cover how an online travel agency earns money, their roles in the travel industry, and the disadvantages of online travel agencies. What Is An Online Travel Agency? An Online Travel Agency (OTA) is an online or app-based marketplace where consumers can browse, book, and pay for hotel rooms,...

Read More

Colorado State Parks are seeing record numbers of visitors this year because everyone wants to get outside and explore. And we are here for it. What has also come from this surge of State Park visitors is increased congestion, overcrowding, and questionable trail etiquette — especially for Colorado State Parks near Denver. Colorado has 41 diverse State Parks which offer everything from hiking to fishing to horseback riding to spending the weekend in a yurt. We wanted to see what lesser-known Colorado State Parks had to offer so we can practice social distancing as well as discover new places.  In...

Read More