Finding guiding companies in Alabama is pretty easy when you know what to look for. In fact, we found nine guiding companies who will introduce you to an Alabama you’ve never known before. We found everything from kayaking under a full moon to climbing deep below the Earth’s surface. What You’ll Find In Alabama Alabama is a great place for outdoor enthusiasts and adventurers alike. Considering that it’s actually 70% covered in forest, time to rethink this isn’t an outdoor lover’s paradise.  And while mistletoe might not be the first thing you think of when you consider what grows in...

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We’ve all abandoned a booking for one reason or another. But when your guiding company depends on as many reservations as you can handle, it’s important to know why your website visitors may be leaving before paying for an adventure with you. What are abandoned bookings? Abandoned bookings are when a customer doesn’t complete the trip reservation process. They may have started selecting a date for their adventure or entered in their details, but they left your website at some point. There could be a number of reasons why too. Why is it important to lower them? The more booking...

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A website design can make or break your chance of getting more online tour bookings. With a strong website, your customers can go through the booking process quickly and with ease. Everything on the website fulfills a need, it’s all easy to find, and navigable. While your customer browses your site, it should cause some sort of emotion in them and they should feel like they can trust you. Further, your site should help customers along their path to book a trip with you. By clearly showing steps, making the interaction seamless and efficient, and having the system perform when...

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An online booking process needs to be quick and simple or your customers will go somewhere else. We’ve seen too many sites with clunky booking steps either using online booking software or a manual process like calling to book a trip. Neither is good for your customers and prevents you from making sales. The current problem with websites we’ve seen is too many clicks to book. Step after step after step of entering information, confirming that information, and entering more details. Or, alternatively, making website visitors call or email you to book a trip. Both methods deter guests, especially Gen...

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The SOAR Act will make your life as a guide easier. At least, that's the hope. As we know, federal land management agencies require guiding businesses and outfitters to get special recreation permits so they can operate on public lands and waters. Even though this is a legal requirement for professional guides, they aren’t easily obtainable. Not only is the process totally convoluted, a lot of businesses ask agencies about available permits to only be told there aren’t any available. Because of this, guiding companies can’t take their clients out on public lands and their businesses suffer. I. What’s the...

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We scoured the internet for online booking stats that our clients will care about. While researching, we saw the shift to online booking has seen significant changes from pre-pandemic levels. While many guiding companies are making the move to online booking, there are still too many putting it off and gripping too tightly to the pen and paper. Those who don’t jump on board now will be left behind and lose out to their competitors. Here are 25 online booking statistics showing the shift to online booking, travelers’ habits and interests, and how important it is to adopt reservation technology...

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“I realized guiding was another path in the industry and a blend of passion, sense of purpose, and being in nature,” said Jeff when we asked him why he wanted to become a guide. Smile Mountain Guides was founded on trust, caring, and respect for climbing. It’s a small but mighty team and we got the chance to hear from Meg, Michael, and Jeff about their experiences as guides.  Why did you want to become a guide? Michael: I think at first it was seeing a lot of the people I looked up to in the climbing community working as...

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Marketing for guiding companies doesn’t have to be complicated. In fact, you can keep it super basic if you want. We’ve previously written about all the aspects of digital marketing in our Journal, but it helps to put it together in a digestible way. So, that’s what we’re going to do here. Here’s a simple strategy for marketing that should help you get started marketing for your guiding company. In other words, to spread the word about what you do and who you can guide. 1. Determine Your Target Audience Figuring out who your ideal customers are will help you...

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Becoming a fishing guide is more than some certifications and a day on the water doing what you love. Being a fishing guide means you’re not the one fishing. Instead, you’re helping your clients catch fish. We asked Stephen Balough, of Riffletrip Outfitters, to share his experience and what you can expect from life as a fishing guide. Why Did You Want To Become A Fishing Guide?  I became a fishing guide in college. I always had a passion for fishing since I was a little guy. Now, after nearly 14 years of guiding, I have realized that I am...

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Plogging, a not-so-new radical idea. We’re celebrating Earth Day with Outdoor Prolink by plogging! This year we are teaming up with Outdoor Prolink to give away two National Parks Passes to reward acts of plogging. HOW TO ENTER: - Post a picture of your trash on your Instagram feed or story - Tag @outdoorprolink and @exploreorigin - Use hashtag: #AdventureTrash - For more entries, tag your friends in the comments of our official posts (coming out every Friday) - Enter between April 8–April 28, 2022 Head to our Instagram to enter! Not sure what plogging is? You came to the...

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Becoming a ski guide through the AMGA certification program is no walk in the park, but it’s the best way to become a certified Mountain Guide—and a legit one at that. We had the opportunity to chat with Jake Gaventa, ski guide and AMGA’s Partnership Manager, to learn more about what it really takes to become a guide, and what it’s like once you’re certified and employed. What kind of outdoor guide are you? There's a very strict term on the international scale. So, I'm not a capitalized “Mountain Guide.” It would be best if I was referred to as...

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Becoming a Climbing Guide sounds like the perfect job, right? Having the chance to climb routes all over the country, or heck, even all over the world? Waking up on the side of a mountain and peering out your portaledge to see the sunrise. Getting paid to do what you love. It sounds amazing. And it is. But there’s a vast amount of work that goes into earning your certifications, making enough money to survive, finding enough work throughout the year, mitigating risks for yourself and for your clients, and creating a solid reputation as an expert Climbing Guide.  We...

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The guiding season is non-stop. There’s always an adventure to go on with an expert guide, but some guiding companies only operate during a specific season or two. For those preparing for their upcoming season, here are eight tech aspects to have dialed before you take clients on their next adventure. Review Or Update Your Liability Waivers Have liability waivers for your guided trips? It’s a good idea to review your liability waiver text and make sure they’re up-to-date. If you have a new trip that requires an additional waiver, it’s important to upload that before the season. Origin users...

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If you’re looking for adventure grants and scholarships for guides, then you came to the right spot. Below, you’ll find a list of all types of adventures (in alphabetical order). We’ll continue to add to the list as we find more opportunities for guides. If you know of one, send Jessica a message: jessica [at] exploreorigin [dot] com Adventure Guide Scholarships American Alpine Club An organization committed to providing climbers with the opportunity to engage with each other in respectful discussion and debate on our platforms. Catalyst: A Grant For Change Its Purpose: To provide BIPOC, LGBTQ+ individuals, and people...

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Online resources for outdoor guides are few and far between. Either it doesn’t exist or it’s so dispersed that it’s easy to give up to find all the information you may need to know what’s happening in the outdoor industry, and more specifically, what’s impacting guides presently. This isn’t a final version of the best online resources for outdoor guides and tour operators, but it’s a start. We’ll keep adding to this list as we find more online resources. Outdoor Organizations & Associations Organizations and associations that cover all sectors of the outdoor industry.   America Outdoors Association (AOA) The American...

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