Affiliate marketing is great for outdoor adventure guides looking to increase their website traffic, boost brand awareness, and expand their reach. You’ve probably seen affiliate marketing at work. Namely through blogs or social media posts. If you clicked on their link and bought the product or service, then that affiliate marketer was paid a commission based on your purchase. From finding an affiliate network to deciding on how much you’ll pay for a booking, there is a lot to consider when starting an affiliate program. Keep reading to see how affiliate marketing and adventure tour providers work together. Table Of...

Read More

Email marketing, especially for the travel industry, is still the best marketing tool and reigns supreme over social media and SEO. If you’re still wondering whether or not email marketing is for you, keep reading. By the end of this post, you’ll understand what email marketing is, how it helps guiding businesses, and how to start. Table of Contents What's Email Marketing? How Can Email Marketing Help Your Business? Email Marketing Strategy What's email marketing? Email marketing is a digital marketing strategy of sending marketing messages to your prospects and customers in order to achieve a certain goal. This goal...

Read More

Social media marketing for adventure guides is imperative if you want to grow your business and book more trips. The good thing about being an outdoor guide is that there isn’t a shortage of amazing content. Social media users want to see what you’re doing as a guide. And through videos and photos, they can live vicariously through you until they book an adventure themselves. What Is Social Media Marketing For Adventure Guides? Social media marketing is using social media platforms to connect with your (potential) customers in the right place at the right time to encourage them to take...

Read More

Content marketing may be the secret sauce to booking more adventure tours. You’ve probably heard the expression, “Content is king.” Bill Gates once said that in a post published on Microsoft’s website back in 1996. In his micro-essay, Bill describes that information can be posted online anywhere at any time, usually for free, which makes it such a great tool to use in growing your business. Surely, no one would have been able to predict how we’d consume content in 2021, but here we are. We may not have completely written off traditional marketing, but digital marketing for professional adventure...

Read More

Display advertising is yet another component of digital marketing. It’s one of those things that we see wherever we go online but rarely think about it from the digital marketing perspective. There are a lot of benefits to display advertising but knowing if it’s right for your guiding company really comes down to your goals, budget, and the time you have to dedicate to running a smooth display ad campaign. Table Of Contents What Is Display Advertising Types Of Display Advertising Display Advertising Formats Which Is Best For Your Business? Display Advertising Best Practices Display Advertising Courses Online In this...

Read More

Paid Search is as complex and convoluted as you can imagine. We’re only only going to give you an overview of what paid search is and whether or not it’s worth it as an adventure tourism operator. We’ve also included additional resources where you can learn more about paid search and how to incorporate it into your marketing strategy. Table of Contents What Is A Paid Search? How Paid Search Works Paid Search Vs Organic Search Is Paid Search Worth It? Additional Resources For Paid Search Marketing What Is A Paid Search? Paid search is what it sounds like. It’s...

Read More

SEO is important for tour operators in the adventure travel industry because it’s another way to get more visitors to your site and, ultimately, more clients. Adventure travel starts with a Google search. Our clients search for outdoor activities they want to do when visiting a place. Table of Contents What is Tourism SEO? Why SEO Is Important For Outdoor Guiding Businesses How Tourism SEO Works - The Basics Quick Tourism SEO Tips For Guiding Businesses Key Takeaways Further Reading With a solid (and long-term) SEO strategy for your guiding website, you can build your site’s authority and end up...

Read More

While adventure tourism takes place in the real world, sharing, discovering, and digitally marketing adventures happens online — which is where you want to be. For instance, did you know #Travel is one of the most popular hashtags on Instagram? According to Think With Google, “The average traveler spends 13% of their time online conducting travel-related activities.” You don’t have to be a digital marketing expert but you should understand how to use the stages of the buyer’s journey in adventure tourism to sell more experiences. To successfully sell your outdoor adventure experience, it helps to know at what stage...

Read More

Digital marketing takes advantage of our increased screen time (nearly 7 hours on average per day) for most of us. Most of us subsist through digital channels. Our phone alarm wakes us up in the morning. We read the news from an app. We connect with our friends through social media. Order groceries, food, and snacks online. Reserve and pay for outdoor adventures through a website. Our smartphones are our maps, compasses, navigators, and means of communication. So are you meeting your clients where they are through the varying stages of the Buyer's Journey? What Is Digital Marketing? Digital marketing...

Read More

Strategic partnerships will be key in a post-COVID era in order to rebuild your outdoor guiding business. No industry has gone untouched from the pandemic, and it hit global travel the hardest. Four of ten hotel workers are unemployed. Because international travelers are stuck in their own countries, it’s estimated that the U.S. economy will lose $425 million per day. The travel industry is returning slowly. Airbnb just went public. More people are driving to their destinations, and travelers are eagerly expecting a return to normal travel. As we wrote in an earlier article, focusing on local tourism will be...

Read More

Having the ability and willingness to diversify revenue and adapt during the COVID-19 area will set your outdoor guiding business apart and ahead from the competition. McKinsey states you need to identify and prioritize revenue opportunities. Then make the choice to do what needs to be done now or move on. It’s imperative to implement these opportunities before the recovery starts so your tour guiding company can execute them quickly. SHAPE Model Use their SHAPE model to rethink your revenue streams, stand out from the competition, and position yourself for the long run: “Start-up mindset”: Start-ups act more than they...

Read More

Wondering what an online travel agency is? Arival defines an OTA in its “Sales & Distribution Trends & Outlook 2020” report: “Contract tour and attraction products from operators, market them online, and resell them on their websites for commission.” Below, we’ll provide additional definitions and examples of online travel agencies. We’ll also cover how an online travel agency earns money, their roles in the travel industry, and the disadvantages of online travel agencies. What Is An Online Travel Agency? An Online Travel Agency (OTA) is an online or app-based marketplace where consumers can browse, book, and pay for hotel rooms,...

Read More

Attracting local tourists will be key for the rest of 2020 due to COVID-19-related travel restrictions in the United States (especially internationally). Some states require travelers to self-quarantine for 14 days when visiting. Others don't. As a tour guiding business, it's important to know your state's guidelines.

Read More

Across Facebook, Twitter, and Instagram, “Travel” is one of the most shared topics. As adventure-seekers, we’re inspired by the epic tours our friends, family, and peers post about on social media platforms. Some of the most adventurous or “Instagrammable” photos pique our interests and for the majority of us, leads to an inevitable booking.

Read More