Content marketing may be the secret sauce to booking more adventure tours. You’ve probably heard the expression, “Content is king.” Bill Gates once said that in a post published on Microsoft’s website back in 1996. In his micro-essay, Bill describes that information can be posted online anywhere at any time, usually for free, which makes it such a great tool to use in growing your business. Surely, no one would have been able to predict how we’d consume content in 2021, but here we are. We may not have completely written off traditional marketing, but digital marketing for professional adventure...

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Display advertising is yet another component of digital marketing. It’s one of those things that we see wherever we go online but rarely think about it from the digital marketing perspective. There are a lot of benefits to display advertising but knowing if it’s right for your guiding company really comes down to your goals, budget, and the time you have to dedicate to running a smooth display ad campaign. Table Of Contents What Is Display Advertising Types Of Display Advertising Display Advertising Formats Which Is Best For Your Business? Display Advertising Best Practices Display advertising courses online In this...

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Paid Search is as complex and convoluted as you can imagine. We’re only only going to give you an overview of what paid search is and whether or not it’s worth it as an adventure tourism operator. We’ve also included additional resources where you can learn more about paid search and how to incorporate it into your marketing strategy. Table of Contents What Is A Paid Search? How Paid Search Works Paid Search Vs Organic Search Is Paid Search Worth It? Additional Resources For Paid Search Marketing What Is A Paid Search? Paid search is what it sounds like. It’s...

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SEO is important for tour operators in the adventure travel industry because it’s another way to get more visitors to your site and, ultimately, more clients. Adventure travel starts with a Google search. Our clients search for outdoor activities they want to do when visiting a place. Table of Contents What is Tourism SEO? Why SEO Is Important For Outdoor Guiding Businesses How Tourism SEO Works - The Basics Quick Tourism SEO Tips For Guiding Businesses Key Takeaways Further Reading With a solid (and long-term) SEO strategy for your guiding website, you can build your site’s authority and end up...

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While adventure tourism takes place in the real world, sharing, discovering, and digitally marketing adventures happens online — which is where you want to be. For instance, did you know #Travel is one of the most popular hashtags on Instagram? According to Think With Google, “The average traveler spends 13% of their time online conducting travel-related activities.” You don’t have to be a digital marketing expert but you should understand how to use the stages of the buyer’s journey in adventure tourism to sell more experiences. To successfully sell your outdoor adventure experience, it helps to know at what stage...

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Digital marketing takes advantage of our increased screen time (nearly 7 hours on average per day) for most of us. Most of us subsist through digital channels. Our phone alarm wakes us up in the morning. We read the news from an app. We connect with our friends through social media. Order groceries, food, and snacks online. Reserve and pay for outdoor adventures through a website. Our smartphones are our maps, compasses, navigators, and means of communication. So are you meeting your clients where they are through the varying stages of the Buyer's Journey? What Is Digital Marketing? Digital marketing...

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Online reservation software is key to the outdoor tourism industry rebounding after the pandemic. It’s a bold statement, but guess what? Do you know who’s going to fuel the outdoor tourism rebound? Youth. Travelers between 18-35 years old. People who use and prefer digital technology. We can nearly do everything without having to talk to someone on the phone. So, which tour provider do you think this group prefers? The one they have to call to book or the one where they can reserve and pay for a hiking trip with a few taps on the screen? It’s no secret...

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Iframes may be impacting your site's SEO. We noticed tour operator websites with bookings embedded in an iFrame weren’t showing in Google results. In other words, booking pop-ups installed on sites hindered their SEO. We copied text inside the popup window and pasted that in Google. Nothing came up. We researched further and we're convinced you should not use iframes on your site. We want our clients to succeed. With that, we want their websites to be discoverable through Google search results. Because of this, in this article, we will: Define an inline frame aka iFrameClarify Google crawlingOutline Google indexingExplain...

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Origin is the latest online marketplace for booking authentic outdoor adventures with expert guides. From helping tour guides and outfitting businesses thrive through online booking and modern technology, to empowering travelers to find and reserve the perfect adventure, we’re passionate about making the outdoors more accessible to those who want to explore the wild.

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What is Origin? Origin is the online activity booking software empowering adventure-seekers and streamlining the outdoor adventure process. From helping tour outfitters thrive through online booking and modern technology, to empowering travelers to find and reserve the perfect adventure, we’re passionate about making the outdoors more accessible to those who want to explore the wild. Origin’s online activity booking software: Uses modern technology to streamline the tour booking process for outfitters and customers.Reduces the administrative work for operators.Improves the accuracy of tracking tour availability both for guides and customers.Creates a better user experience by providing a one-stop shop for customers.Simplifies...

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