Online reservation software is key to the outdoor tourism industry rebounding after the pandemic. It’s a bold statement, but guess what? Do you know who’s going to fuel the outdoor tourism rebound? Youth. Travelers between 18-35 years old. People who use and prefer digital technology. We can nearly do everything without having to talk to someone on the phone. So, which tour provider do you think this group prefers? The one they have to call to book or the one where they can reserve and pay for a hiking trip with a few taps on the screen? It’s no secret...

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IFrames and SEO don't go together like you'd hope they would. See, Iframes impact your site's SEO negatively. We noticed tour operator websites with bookings embedded in an iFrame weren’t showing in Google results. In other words, booking pop-ups installed on sites hindered their SEO. We copied text inside the popup window and pasted that in Google. Nothing came up. We researched further and we're convinced you should not use iframes on your site. We want our clients to succeed. With that, we want their websites to be discoverable through Google search results. Because of this, in this article, we...

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Origin is the latest online marketplace for booking authentic outdoor adventures with expert guides. From helping tour guides and outfitting businesses thrive through online booking and modern technology, to empowering travelers to find and reserve the perfect adventure, we’re passionate about making the outdoors more accessible to those who want to explore the wild.

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What is Origin? Origin is the online activity booking software empowering adventure-seekers and streamlining the outdoor adventure process. From helping tour outfitters thrive through online booking and modern technology, to empowering travelers to find and reserve the perfect adventure, we’re passionate about making the outdoors more accessible to those who want to explore the wild. Origin’s online activity booking software: Uses modern technology to streamline the tour booking process for outfitters and customers. Reduces the administrative work for operators. Improves the accuracy of tracking tour availability both for guides and customers. Creates a better user experience by providing a one-stop...

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