Online reservation software is key to the outdoor tourism industry rebounding after the pandemic. It’s a bold statement, but guess what? Do you know who’s going to fuel the outdoor tourism rebound? Youth. Travelers between 18-35 years old. People who use and prefer digital technology. We can nearly do everything without having to talk to someone on the phone. So, which tour provider do you think this group prefers? The one they have to call to book or the one where they can reserve and pay for a hiking trip with a few taps on the screen? It’s no secret...

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Having the ability and willingness to diversify revenue and adapt during the COVID-19 area will set your outdoor guiding business apart and ahead from the competition. McKinsey states you need to identify and prioritize revenue opportunities. Then make the choice to do what needs to be done now or move on. It’s imperative to implement these opportunities before the recovery starts so your tour guiding company can execute them quickly. SHAPE Model Use their SHAPE model to rethink your revenue streams, stand out from the competition, and position yourself for the long run: “Start-up mindset”: Start-ups act more than they...

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