Digital marketing takes advantage of our increased screen time (nearly 7 hours on average per day) for most of us. Most of us subsist through digital channels. Our phone alarm wakes us up in the morning. We read the news from an app. We connect with our friends through social media. Order groceries, food, and snacks online. Reserve and pay for outdoor adventures through a website. Our smartphones are our maps, compasses, navigators, and means of communication. So are you meeting your clients where they are through the varying stages of the Buyer's Journey? What Is Digital Marketing? Digital...
10+ Outdoor Women’s Organizations And Women-Owned Tour Companies You Should Know
Outdoor women’s organizations give women a safe, welcoming, and an empowering environment to learn more about their sports and themselves in the outdoors. A woman in the outdoors will have a different experience than men. As a company that strives to get more people outside and taking more adventures, we’re excited to see more and more organizations showcasing and supporting women in the outdoors. We’ve included outdoor women’s organizations that go hiking, climbing, fishing, and all the adventures in between. Black Girls Trekkin Mission: To help empower black women while getting outdoors. To show the world that ladies of color...
Online reservation software is key to the outdoor tourism industry rebounding after the pandemic. It’s a bold statement, but guess what? Do you know who’s going to fuel the outdoor tourism rebound? Youth. Travelers between 18-35 years old. People who use and prefer digital technology. We can nearly do everything without having to talk to someone on the phone. So, which tour provider do you think this group prefers? The one they have to call to book or the one where they can reserve and pay for a hiking trip with a few taps on the screen? It’s no secret...
Avalanche safety training is a must if you want to explore the backcountry. 20-40 people die every year in an avalanche in the US and 90% of those deaths “are from slides triggered by the victim or members of the victim's group.” We all want to explore untouched snow, but going out in the backcountry unprepared, without advanced training, is dangerous. We wanted to chat with an expert ourselves to learn more about avalanches and avalanche safety. We got in touch with Halsted Morris, the President of the Board of Directors for the American Avalanche Association. In this conversation, we...
To move the guiding industry forward with innovative online booking software. Origin launched its partnership with the American Mountain Guides Association (AMGA) this January to offer forward-thinking technology and business support to its members. This partnership aims to empower AMGA-certified guides by hosting webinars and clinics about streamlining the online booking process, reaching more customers through digital marketing, and creating an impactful and user-friendly website. “We are super excited about this opportunity to work with everyone at the AMGA! There are so many exciting opportunities here to work together and move the tech side of the guiding industry forward.”— Alex...
Winter adventures are anything but ordinary. Winter brings a fresh perspective to exploring that you just don’t get in summer. Having to take extra precautions is one of the biggest ways that winter adventures differ from summer. There are seven fundamental things we think you should take into consideration before exploring frozen waterfalls and icy trails: The weather and wind chillRecognizing signs of frostbite and hypothermiaFunction over fashionChecking your gearGo with a guideAssess your physical conditionNutrition and hydration 1. Check the Weather and Wind Chill Weather The first thing you should do before going out is to check the weather...
Strategic partnerships will be key in a post-COVID era in order to rebuild your outdoor guiding business. No industry has gone untouched from the pandemic, and it hit global travel the hardest. Four of ten hotel workers are unemployed. Because international travelers are stuck in their own countries, it’s estimated that the U.S. economy will lose $425 million per day. The travel industry is returning slowly. Airbnb just went public. More people are driving to their destinations, and travelers are eagerly expecting a return to normal travel. As we wrote in an earlier article, focusing on local tourism will be...
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Having the ability and willingness to diversify revenue and adapt during the COVID-19 area will set your outdoor guiding business apart and ahead from the competition. McKinsey states you need to identify and prioritize revenue opportunities. Then make the choice to do what needs to be done now or move on. It’s imperative to implement these opportunities before the recovery starts so your tour guiding company can execute them quickly. SHAPE Model Use their SHAPE model to rethink your revenue streams, stand out from the competition, and position yourself for the long run: “Start-up mindset”: Start-ups act more than they...
Log into your Origin account.Click on Listings in the left side panel.Find the listing you want to link to from your Weebly site.Click on the link icon in the right column under Actions.Click the red button that says Copy Link.Log into your Weebly account.Click on Edit Website in the top right corner of your dashboard page.Click on the Page tab on the top of the page.Locate the page(s) where your listings are posted from the left side menu. Note: If there are multiple pages, you’ll have to repeat the following steps for each page.Locate the button that links customers to...
Log into your Origin account.Click on Listings in the left side panel.Find the listing you want to link to from your GoDaddy site.Click on the link icon in the right column under Actions.Click the red button that says Copy Link.Log into your GoDaddy account.Click Edit Website under your Website Title.Locate the page(s) where your listings are posted from the right side menu. Note: If there are multiple pages, you’ll have to repeat the following steps for each page.Locate the button that links customers to purchase a reservation and click on it.Under Link To, click Website URL.Delete the current link in...
Log into your Origin account.Click on Listings in the left side panel.Find the listing you want to link to from your WordPress site.Click on the link icon in the right column under Actions.Click the red button that says Copy Link.Log into your WordPress account.Click on Pages in the left side menu.Locate the page(s) where your listings are posted. Note: If there are multiple pages, you’ll have to repeat the following steps for each page.Scroll to the page and click Edit.Locate the button or text that links customers to purchase a reservation and click on it.Click on the Link icon.Delete the...
Log into your Origin account.Click on Listings in the left side panel.Find the listing you want to link to from your Wix site.Click on the link icon in the right column under Actions.Click the red button that says Copy Link.Log into your Wix account.Under your site’s title, click Site Actions.Then click Edit Site.Click on the Menus & Pages icon on the left side menu.Under Site Menu, click on the page that hosts your listings. Note: If there are multiple pages, you’ll have to repeat the following steps for each page.Scroll to the button that links customers to purchase a reservation...
Log into your Origin account.Click on Listings in the left side panel.Find the listing you want to link to from your Squarespace site.Click on the link icon in the right column under Actions.Click the red button that says Copy Link.Log into your Squarespace account.Navigate to the page where your listings are posted.When you hover over the listing, a Page Content menu will appear.Click Edit.Scroll to the button that links customers to purchase a reservation.When you hover over the button, another menu will appear.Click Edit.When the menu pops up, click on the field labeled Clickthrough URL and delete the text.Paste the...
Outdoor adventure travel is unlike other tour companies. That's why it will recover faster than other travel sectors. Travelers want to immerse themselves in nature, avoid the crowds, and explore off-the-beaten-path. Travelers Prefer The Outdoors Outdoors Provide More Space Since March, travelers have dealt with lockdowns, stay-at-home orders, and quarantines. Because of this, people desperately want to get outside and into nature. In “The Travel Industry Turned Upside Down,” Skift Research states that outdoor scenic travel is recovering faster than other travel sectors. This is likely due to being able to social distance easier. It’s easier to distance yourself physically...