Every time a guest lands on your website they’re measuring how much value you provide against the cost of your trip. If you’re the only guiding company that offers that kind of service in your area, then you already have a leg up against other guiding companies who are competing for more guests against multiple guiding companies who offer the same experience as them. So how do you add more value to your trip offerings? Why should a consumer pick your guiding company over another? We reviewed “The Elements of Value” by Eric Almquist, John Senior, and Nicolas Bloch. Here’s...

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Avoiding the crowds along the front range in Colorado to do some honest mountain biking is everyone’s MO nowadays. We scoured the front range and found some legit trails ranging from easy to difficult, from chunky to smooth, and everything in between. If you explore any of these trails, tag us on Instagram. We’d love to hear how it went. Red Mountain Open Space  powered by Singletracks.com Distance: 12.1 miles Difficulty: Beginner/Intermediate Elevation Gain: 1,403 feet Elevation Drop: 1,401 feet Average Grade: 4% Notes: It’s in a pretty remote location, so bring everything you’ll need with you (water, snacks, etc.)....

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Adventure travel guides are no strangers to change. In fact, you probably love it. The change in weather and routes is exciting. Having to always be on your toes when outdoors. It’s what drives you. So, it will be less intimidating to learn that there are four aspects of adventure travel that could change your business. We found several studies that show people aren’t coming back to the outdoors, travelers are road tripping to nearby states to get out into nature, there’s a renewed interest in sustainable tourism, and the outdoor industry needs to get diverse and inclusive. Table Of...

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Outdoor adventure guide scheduling can be a total headache when you’re forced to do it manually. Operators we’ve spoken to lost faith in their online book system. They’d request features from their previous reservation platforms to no avail. Most admins use one system to book reservations and schedule their guides separately. Operators want one system they can log into for outdoor adventure guide scheduling. They don’t want multiple logins. They don’t want to share passwords with their guides. You should be able to reserve trips and schedule your guides on one platform. It’s common sense.  What Is Outdoor Adventure Guide...

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What life lessons have you learned from exploring the outdoors? We think all adventures are opportunities to learn more about yourself and the world around you. Through adventures, we realize what we’re capable of and we grow from setbacks and challenges. We asked adventurers around the world: What is the most valuable lesson you’ve learned on an adventure? Here are some of the biggest life lessons they’ve learned: Take Risks I've developed two philosophies long ago that I use in making adventure decisions: 1) When a window opens in your life, you have an obligation to jump through it headfirst....

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Affiliate marketing is great for outdoor adventure guides looking to increase their website traffic, boost brand awareness, and expand their reach. You’ve probably seen affiliate marketing at work. Namely through blogs or social media posts. If you clicked on their link and bought the product or service, then that affiliate marketer was paid a commission based on your purchase. From finding an affiliate network to deciding on how much you’ll pay for a booking, there is a lot to consider when starting an affiliate program. Keep reading to see how affiliate marketing and adventure tour providers work together. Table Of...

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Email marketing, especially for the travel industry, is still the best marketing tool and reigns supreme over social media and SEO. If you’re still wondering whether or not email marketing is for you, keep reading. By the end of this post, you’ll understand what email marketing is, how it helps guiding businesses, and how to start. Table of Contents What's Email Marketing? How Can Email Marketing Help Your Business? Email Marketing Strategy What's email marketing? Email marketing is a digital marketing strategy of sending marketing messages to your prospects and customers in order to achieve a certain goal. This goal...

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Social media marketing for adventure guides is imperative if you want to grow your business and book more trips. The good thing about being an outdoor guide is that there isn’t a shortage of amazing content. Social media users want to see what you’re doing as a guide. And through videos and photos, they can live vicariously through you until they book an adventure themselves. What Is Social Media Marketing For Adventure Guides? Social media marketing is using social media platforms to connect with your (potential) customers in the right place at the right time to encourage them to take...

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Content marketing may be the secret sauce to booking more adventure tours. You’ve probably heard the expression, “Content is king.” Bill Gates once said that in a post published on Microsoft’s website back in 1996. In his micro-essay, Bill describes that information can be posted online anywhere at any time, usually for free, which makes it such a great tool to use in growing your business. Surely, no one would have been able to predict how we’d consume content in 2021, but here we are. We may not have completely written off traditional marketing, but digital marketing for professional adventure...

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Display advertising is yet another component of digital marketing. It’s one of those things that we see wherever we go online but rarely think about it from the digital marketing perspective. There are a lot of benefits to display advertising but knowing if it’s right for your guiding company really comes down to your goals, budget, and the time you have to dedicate to running a smooth display ad campaign. Table Of Contents What Is Display Advertising Types Of Display Advertising Display Advertising Formats Which Is Best For Your Business? Display Advertising Best Practices Display Advertising Courses Online In this...

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Paid Search is as complex and convoluted as you can imagine. We’re only only going to give you an overview of what paid search is and whether or not it’s worth it as an adventure tourism operator. We’ve also included additional resources where you can learn more about paid search and how to incorporate it into your marketing strategy. Table of Contents What Is A Paid Search? How Paid Search Works Paid Search Vs Organic Search Is Paid Search Worth It? Additional Resources For Paid Search Marketing What Is A Paid Search? Paid search is what it sounds like. It’s...

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SEO is important for tour operators in the adventure travel industry because it’s another way to get more visitors to your site and, ultimately, more clients. Adventure travel starts with a Google search. Our clients search for outdoor activities they want to do when visiting a place. Table of Contents What is Tourism SEO? Why SEO Is Important For Outdoor Guiding Businesses How Tourism SEO Works - The Basics Quick Tourism SEO Tips For Guiding Businesses Key Takeaways Further Reading With a solid (and long-term) SEO strategy for your guiding website, you can build your site’s authority and end up...

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We love seeing so many folks enjoying outdoor recreation, but we don’t like outdoor wreckreation. With the increased visitation to the outdoors, we’re seeing too many of our beautiful spots damaged here, here, and here. Whether it’s leaving trash on the trail or your poop, we think it’s as good a time as ever to (re)introduce the Leave No Trace Seven Principles for those of you who don’t know them, forgot them, or are just now finding out that there’s something called the “Leave No Trace Principles.” If you want more detail, you can read about them here. What Does...

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While adventure tourism takes place in the real world, sharing, discovering, and digitally marketing adventures happens online — which is where you want to be. For instance, did you know #Travel is one of the most popular hashtags on Instagram? According to Think With Google, “The average traveler spends 13% of their time online conducting travel-related activities.” You don’t have to be a digital marketing expert but you should understand how to use the stages of the buyer’s journey in adventure tourism to sell more experiences. To successfully sell your outdoor adventure experience, it helps to know at what stage...

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Digital marketing takes advantage of our increased screen time (nearly 7 hours on average per day) for most of us. Most of us subsist through digital channels. Our phone alarm wakes us up in the morning. We read the news from an app. We connect with our friends through social media. Order groceries, food, and snacks online. Reserve and pay for outdoor adventures through a website. Our smartphones are our maps, compasses, navigators, and means of communication. So are you meeting your clients where they are through the varying stages of the Buyer's Journey? What Is Digital Marketing? Digital marketing...

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