About the American Mountain Guides Association (AMGA)
The AMGA provides renowned, world-class training and certifications to guides and aspiring guides. They safeguard access to climbing and skiing areas utilized by the guided public. They offer cutting-edge resources and services that support and enhance the livelihoods of guides. The AMGA is the community hub for all American mountain guides, climbing instructors, and their clients, and are at the forefront of growing and advancing the guiding profession.
Notable AMGA members using Origin
“In August or July, I'd be in the office from 6:30 AM till 9 PM. And now I come in at 8 AM and I leave at 6:30 PM. I know when I leave people are going to get our voice message and book online. My quality of life has been a lot better because of that.”
Ryan ScottOwner/Operator of Atlantic Climbing School 
“Most online booking systems aren't tailored to adventure guiding services. They're tailored to products or ticket booking. They don’t tie together the number of open spots with available guides. That's the biggest difference with Origin. Origin offers this.”
Charlie FaustOperations Manager 
“The AMGA and Origin is the definition of a successful partnership. They share and promote the vision of advancing the profession of mountain guides and climbing instructors. Our initiatives have offered education to our members in business and marketing. Origin brings fresh ideas from the technology world and integrates into the realm of mountain craft.”
Jake GaventaFormer Partnerships Manager of the AMGA 
“In August or July, I'd be in the office from 6:30 AM till 9 PM. And now I come in at 8 AM and I leave at 6:30 PM. I know when I leave people are going to get our voice message and book online. My quality of life has been a lot better because of that.”
Ryan ScottOwner/Operator of Atlantic Climbing School
“Most online booking systems aren't tailored to adventure guiding services. They're tailored to products or ticket booking. They don’t tie together the number of open spots with available guides. That's the biggest difference with Origin. Origin offers this.”
Charlie FaustOperations Manager of Basecamp Ouray
“The AMGA and Origin is the definition of a successful partnership. They share and promote the vision of advancing the profession of mountain guides and climbing instructors. Our initiatives have offered education to our members in business and marketing. Origin brings fresh ideas from the technology world and integrates into the realm of mountain craft.”
Jake GaventaPrevious Partnerships Manager of the AMGA
The Situation
Never partnered with a software platform before and was unsure how Origin would help.
Until we came along, the AMGA hadn’t partnered with a software platform before. When Origin first reached out to the AMGA, they were curious about how we’d be able to support their members outside of a monetary donation to the organization.
The AMGA holds its members in high regard and wanted to make sure they benefitted from the partnership too. There were several fun Google Meets to discuss the details of launching a mutually beneficial partnership.
The Snag
No in-house business-side support for AMGA’s members and they wanted to incorporate partners with this kind of expertise
AMGA realized software technology was an untapped topic. They deal a lot with technical skills and member support, but not as much on the business side, which they understood was a huge part of the profession.
They understood they’re an organization that’s supporting people as professional guides. Partnering with a software booking platform like Origin was a benefit to the AMGA and its members by giving them information on how to improve the technology side of their business, which will help make a difference.
The Solution
Partnering with a software booking platform has been eye-opening for their members by sharing Origin’s expertise in business development and marketing.
AMGA quickly realized that the sharing of knowledge is huge. This is a realm that, arguably, no one at the AMGA has expertise in. Even having the basic steps that are listed in the digital marketing blog series we wrote had a huge impact on its members.
The AMGA confirmed that Guides don’t have to be super techy in order to make some of these changes. So the sharing of knowledge and helping break down barriers to business development is a new perception they had partnering with a software company.
We covered how guides can market themselves better. How they can make their website more user-friendly and inviting. Plus, we wrote about how they can make sure they’re showing up in search results.
Many guides and operators don’t think about that as much and might not want to put in the work to do that because they might think if they’re able to build up enough of a reputation, they won’t have to worry about marketing. Some rely mostly on word-of-mouth, but having a really good online presence is a huge resource they’ll probably want to tap into.
And with a good online presence, you need to know how to track it all like with Google Analytics. The AMGA knew lot of guides just don’t have time to look at it, but it’s important to see who’s coming to their website and leaves immediately. Or the trips and clients they’re missing out on because of the unresponsiveness of their sites.
The AMGA confirmed Origin helps with this digital marketing and the online business component they wouldn’t have had otherwise.
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How Origin supports AMGA members and their businesses
Guide-Centered Technology
Origin puts guides at the center of tour operations by eliminating the time-consuming, manual process of managing their availability, the trips they lead, and who gets first dibs through automation.
Digital Waivers
Origin securely stores their signed liability waivers for easy access, admins and guides know who and who hasn’t signed before a trip, and guests automatically receive reminders for missing signatures.
Reviews
Origin automatically requests reviews from past customers and guiding companies can easily embed these reviews on their websites.
Integrations
Origin’s booking widget makes it easy for guests to book in one click without using complex code, overlays, iFrames, or pop-ups.
Custom and Private Tours
Origin clients can streamline their custom and private tours so they can assign qualified guides per activity, offer multi-day trips, have the right inventory available, and offer flexible pricing options for guests.
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