While adventure tourism takes place in the real world, sharing, discovering, and digitally marketing adventures happens online — which is where you want to be. For instance, did you know #Travel is one of the most popular hashtags on Instagram? According to Think With Google, “The average traveler spends 13% of their time online conducting travel-related activities.” You don’t have to be a digital marketing expert but you should understand how to use the stages of the buyer’s journey in adventure tourism to sell more experiences. To successfully sell your outdoor adventure experience, it helps to know at what stage...

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Digital marketing takes advantage of our increased screen time (nearly 7 hours on average per day) for most of us. Most of us subsist through digital channels. Our phone alarm wakes us up in the morning. We read the news from an app. We connect with our friends through social media. Order groceries, food, and snacks online. Reserve and pay for outdoor adventures through a website. Our smartphones are our maps, compasses, navigators, and means of communication. So are you meeting your clients where they are through the varying stages of the Buyer's Journey?   What Is Digital Marketing? Digital...

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Outdoor women’s organizations give women a safe, welcoming, and an empowering environment to learn more about their sports and themselves. As a company that strives to get more people outside and taking more adventures, we’re excited to see more and more organizations showcasing and supporting women in the outdoors. We’ve included outdoor women’s organizations that go hiking, climbing, fishing, and all the adventures in between. Black Girls Trekkin Mission: To help empower black women while getting outdoors. To show the world that ladies of color are a strong and present force in the outdoors. About them: Black Girls Trekkin’ is...

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Online reservation software is key to the outdoor tourism industry rebounding after the pandemic. It’s a bold statement, but guess what? Do you know who’s going to fuel the outdoor tourism rebound? Youth. Travelers between 18-35 years old. People who use and prefer digital technology. We can nearly do everything without having to talk to someone on the phone. So, which tour provider do you think this group prefers? The one they have to call to book or the one where they can reserve and pay for a hiking trip with a few taps on the screen? It’s no secret...

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Avalanche safety training is a must if you want to explore the backcountry. 20-40 people die every year in an avalanche in the US and 90% of those deaths “are from slides triggered by the victim or members of the victim's group.” We all want to explore untouched snow, but going out in the backcountry unprepared, without advanced training, is dangerous. We wanted to chat with an expert ourselves to learn more about avalanches and avalanche safety. We got in touch with Halsted Morris, the President of the Board of Directors for the American Avalanche Association. In this conversation, we...

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To move the guiding industry forward with innovative online booking software. Origin launched its partnership with the American Mountain Guides Association (AMGA) this January to offer forward-thinking technology and business support to its members. This partnership aims to empower AMGA-certified guides by hosting webinars and clinics about streamlining the online booking process, reaching more customers through digital marketing, and creating an impactful and user-friendly website. “We are super excited about this opportunity to work with everyone at the AMGA! There are so many exciting opportunities here to work together and move the tech side of the guiding industry forward.”— Alex...

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IMPORTANT- THESE TERMS CONTAIN A MANDATORY INDIVIDUAL ARBITRATION AND CLASS ACTION/JURY TRIAL WAIVER PROVISION THAT REQUIRES THE USE OF ARBITRATION ON AN INDIVIDUAL BASIS TO RESOLVE DISPUTES, RATHER THAN JURY TRIALS OR CLASS ACTIONS. THE TERMS AND CONDITIONS (THE “AGREEMENT”) SET FORTH BELOW GOVERN YOUR USE OF THE FIND THE ORIGIN SERVICES (THE “SERVICE”) AVAILABLE AT https://exploreorigin.com (THE “PLATFORM”) AND/OR YOUR OFFERING AND SALE OF OUTINGS AS A SERVICE PROVIDER. THESE TERMS ARE A LEGAL CONTRACT BETWEEN YOU (“YOU” OR “YOUR”) AND FIND THE ORIGIN INC (“COMPANY”, “WE” OR “US”) AND GOVERN YOUR ACCESS TO, AND USE OF, THE SERVICE,...

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Xola Vs Origin The only bugs Origin users deal with are the ones outside. Stop settling for glitchy software like Xola and grow with Origin's innovative technology. Interested in a personal guided tour of the origin platform? Click the button below to schedule a demo with one of our team members. Schedule A Demo To Learn More ————— or —————Do you like to explore on your own and ask questions later? Click the button below to create a free account and streamline your bookings today. Create A Free Acount And Start Today WHY CHOOSE ORIGIN OVER Xola? Simple Yet Powerful...

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Peek Pro Vs Origin PeekPro tour operators lose their branding in the Peek marketplace. With Origin, customers will know your company and tour guides. Keep your individuality with Origin. Interested in a personal guided tour of the origin platform? Click the button below to schedule a demo with one of our team members. Schedule A Demo To Learn More ————— or —————Do you like to explore on your own and ask questions later? Click the button below to create a free account and streamline your bookings today. Create A Free Acount And Start Today WHY CHOOSE ORIGIN OVER PEEK PRO?​ No...

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Origin vs. Fareharbor Don’t settle for “good enough.” Be part of the disruption.Origin makes it easier than ever to accept online tour bookings and schedule your guides. Integrating Origin into your website can be done in minutes.  Interested in a personal guided tour of the origin platform? Click the button below to schedule a demo with one of our team members. Schedule A Demo To Learn More ————— or —————Do you like to explore on your own and ask questions later? Click the button below to create a free account and streamline your bookings today. Create A Free Acount And...

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Winter adventures are anything but ordinary. Winter brings a fresh perspective to exploring that you just don’t get in summer. Having to take extra precautions is one of the biggest ways that winter adventures differ from summer. There are seven fundamental things we think you should take into consideration before exploring frozen waterfalls and icy trails: The weather and wind chillRecognizing signs of frostbite and hypothermiaFunction over fashionChecking your gearGo with a guideAssess your physical conditionNutrition and hydration 1. Check the Weather and Wind Chill Weather The first thing you should do before going out is to check the weather...

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Strategic partnerships will be key in a post-COVID era in order to rebuild your outdoor guiding business. No industry has gone untouched from the pandemic, and it hit global travel the hardest. Four of ten hotel workers are unemployed. Because international travelers are stuck in their own countries, it’s estimated that the U.S. economy will lose $425 million per day. The travel industry is returning slowly. Airbnb just went public. More people are driving to their destinations, and travelers are eagerly expecting a return to normal travel. As we wrote in an earlier article, focusing on local tourism will be...

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Having the ability and willingness to diversify revenue and adapt during the COVID-19 area will set your outdoor guiding business apart and ahead from the competition. McKinsey states you need to identify and prioritize revenue opportunities. Then make the choice to do what needs to be done now or move on. It’s imperative to implement these opportunities before the recovery starts so your tour guiding company can execute them quickly. SHAPE Model Use their SHAPE model to rethink your revenue streams, stand out from the competition, and position yourself for the long run: “Start-up mindset”: Start-ups act more than they...

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Log into your Origin account.Click on Listings in the left side panel.Find the listing you want to link to from your Weebly site.Click on the link icon in the right column under Actions.Click the red button that says Copy Link.Log into your Weebly account.Click on Edit Website in the top right corner of your dashboard page.Click on the Page tab on the top of the page.Locate the page(s) where your listings are posted from the left side menu. Note: If there are multiple pages, you’ll have to repeat the following steps for each page.Locate the button that links customers to...

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