Wondering what an online travel agency is? Arival defines an OTA in its “Sales & Distribution Trends & Outlook 2020” report: “Contract tour and attraction products from operators, market them online, and resell them on their websites for commission.” Below, we’ll provide additional definitions and examples of online travel agencies. We’ll also cover how an online travel agency earns money, their roles in the travel industry, and the disadvantages of online travel agencies. What Is An Online Travel Agency? An Online Travel Agency (OTA) is an online or app-based marketplace where consumers can browse, book, and pay for hotel rooms,...

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